Two audiences, one site
A marketing site for a Canadian field-sales agency that has to win brand partnerships and recruit sales reps at the same time.
- Client
- Redwave Marketing
- Year
- 2025
- Service line
- website-app
The problem
Redwave sells two things to two completely different people. Brands are shopping for a partner who can run face-to-face campaigns across Canadian cities. Sales reps are looking for a job. A single homepage that tries to talk to both convinces neither, and the recruiting pitch drags down the credibility of the partnership pitch.
The approach
We split the paths at the top of the site rather than the bottom. The homepage leads with the growth argument and the two calls to action sit side by side, so a brand and a candidate diverge in the first screen. Partnerships and Services carry the commercial case; Careers is a separate intake with its own form. FAQ absorbs the questions that were costing the team email round trips.
The outcome
Both audiences have a route through the site that does not fight the other, and applications arrive through a structured intake instead of a generic contact form.
- Next.js
- Tailwind CSS
- Responsive layout
- Careers intake